Viner History

1947       The company was founded by Viviano Nerozzi and took its name from his initials.
               During these hard years of post-War reconstruction, the company expanded on a local
               level in the provinces of Florence, Prato and Pistoia.

1950s      From the very beginning the founder’s aim was manufacture high quality bicycles; in
               the 1950s the bicycle was a widely-used form of transport and solidity was an important
               design factor.

1960s      Viner became an important regional manufacturer of high profile racing bicycles and
               consequently youth cycling clubs formed which Viner sponsored (or publicised, as they
               said in those days), to launch new talent. The Viner trademark became increasingly
               established and respected in the world of racing and extended its market beyond the
               region of Tuscany.

1970s      These were decisive years for the Viner trademark.
               The company made its debut in the professional cycling world with the FURZI-FT team.
               Cyclists like Conti, Polidori, Boifava, Chinetti led the team to various successes and in
               particular, made Viner bicycles known to the wide audience of the Giro d’Italia, in
               which Conti was a contender.
               In 1978 the four-man Dutch team in the world amateur 100km time trial team
               championship won the rainbow jersey on Viner bikes.

               During this decade the company exported frames and racing bikes throughout
               Europe,    the United States and Australia.

1980s      During the first half of the decade teams in the beginner category continued to win on
               Viner bikes. The most prestigious prize was the Olympic medal awarded to the Italian
               team in the 100km in the Los Angeles Olympics. One member of the team, Giovannetti
               took part on a Viner bicycle.

               In the meantime the company expanded and became a public limited company.
               At the end of this decade the Mountain Bike “revolution” exploded. Viner realised that
               this was not a passing craze but a really new concept in bikes, and consequently
               devoted much of its technological expertise to the production of these off-road bikes.
               This proved to be the right decision as MTB brought a wave of new ideas to the rather
               conservative bicycle world.
               The benefits for young people were immediately evident with a healthy return of road
               bikes in the years to come, after a decline in popularity. MTB became a watershed in the
               long history of the bicycle - and Viner was on the right bank!

1990s      The moment came to update the trademark and the quality of the company publicity
               campaign is among the highest in the sector: a breath of fresh air  in a rather stationary
               world.
               Viner, a young company with a wealth of experience, is the first Italian company in the
               sector to go on the Net.
               The ever-increasing quality of Viner racing and mountain bikes is asserted with the
               Pistoiese company’s return to the big professional road races and its debut in the new
               world of MTB cross-country tournaments.
               The company’s success in recent years in the sporting and commercial sectors has
               made the headlines..
               It must be emphasised that quality has always been a company priority. Every year
               Viner’s technical experts are put to the test by aesthetic and technical research and the
               final results prove them right.
               It is not by chance that the first light alloy aluminium frames with new aerodynamic
               shapes were launched by Viner.
              The company continues its quest for new and better innovations.
              Viner is present throughout the world with its high quality bikes, built with high
               technology machinery and assembled using the best components available on the
               market.